Jordin Sparks' fragrance, Because of You

NEW YORK — Uni-World Capital LP, a private equity firm, has recapitalized Preferred Fragrance, a developer and marketer of designer-inspired, private label and licensed celebrity fragrances. The investment looks to immediately facilitate operational efficiencies, customer service and expand product offerings. Preferred Fragrance founder Ezriel Polatsek will maintain a significant ownership stake.

This story first appeared in the October 28, 2011 issue of WWD.  Subscribe Today.

“We believe UWC shares our vision of creating affordable yet fun, high-quality fragrances that appeal to all ages. Their support will help the business accelerate to new heights, while continuing to provide our loyal customers with trusted and reliable products,” stated Polatsek.

In 2010, Apra International LLC, an affiliate of Preferred Fragrance, created a scent by platinum recording artist Jordin Sparks, Jordin Sparks Because of You.

Mickey Klein, partner and head of Astor Group’s consumer practice, said, “The celebrity fragrance sector is one that continues to be hot in a soft market; as new stars arise, there is not a shortage of consumers and businesses that want to associate with them.”