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CRAGGS BLOG: David Craggs, president, Professional Division of L’Oréal USA, has started a blog in an effort to help fight diversion. L’Oréal’s Professional Division makes the Kerastase, L’Oréal Professionnel, Redken, Matrix, Biolage and PureOlogy salon hair care products, many of which are diverted into food, drug and mass stores around the world, as well as at online retailers such as eBay. The blog, davidcraggs.com, looks to “explain to our valued consumers and hairdressers the risks associated with buying professional products from unauthorized outlets,” according to a July 1 entry, the blog’s launch date. To date, the blog has touched upon several topics, including “Myths about Diversion,” “International Pricing Policy and Availability” and “GMA Consumer Report,” a subject which pointed to ABC’s “Good Morning America” Consumer Alert segment on why consumers should not buy salon products in unauthorized outlets. The blog has received an array of responses, some of which stay on the topic of diversion, while others talk about customer service issues. Consumers are being directed to the blog via an e-mail blast sent by the company with the subject heading “Don’t Pay More for Unguaranteed Professional Products.”
ORIGINS MOVES: The Estée Lauder Cos. Inc. has named two senior vice presidents within its Origins brand. Lynn Mazzella, who was most recently vice president of global product development, has been promoted to senior vice president of product development and sustainability. And, Stacy Panagakis, who was with Lauder for 15 years beginning in 1991, has rejoined the firm as Origins’ senior vice president of North American sales and global education. Both Mazzella and Panagakis will report to Jane Lauder, senior vice president and general manager of Origins. During her previous tenure at Lauder, Panagakis worked as general manager of Stila Cosmetics, which the company divested in 2006. Panagakis, who began her career at Clinique, also held a previous post at Origins.
CHECK THIS OUT: British department store Selfridges is preparing to offer a plethora of gift ideas, which could cause several personal credit crunches this Christmas. Take a Crème de la Mer gift set sold in a presentation case by luxury furniture design brand Linley for 7,500 pounds, or about $15,000, or a one-off Guerlain “fragrance organ” for 2,000 pounds, or $4,000. “Our customers are looking for very luxurious gift ideas and they like to have something that no one else has,” said the store’s fragrance buyer, Nicola Tompkins. On the fashion front, potential stocking stuffers include Alexander McQueen Empire Bags for 29,350 pounds, or $58,700.
FREEZE FRAME: Commercials starring actress Virginia Madsen touting Botox are now airing on television. The spots are being aired extensively on cable networks such as Lifetime, TNT and TLC, as well as during network shows with large female audiences. A print campaign is expected to follow this month. Botox maker Allergan Inc. projects that net sales of the wrinkle-fighting injection will be between $1.37 billion and $1.4 billion this year. Across all its brands, Allergan incurred $135.6 million in advertising expenses last year, a figure that is expected to climb this year. The company kicked off Botox advertising in 2002, the year the drug was approved for use in the U.S. by the Food and Drug Administration. Grey Global Group has handled Botox-related ads since Botox entered the domestic market.
This story first appeared in the August 1, 2008 issue of WWD. Subscribe Today.