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CND NAMES CREATIVE DIRECTOR: CND has named Jerry Sisti as its new creative director, responsible for developing and directing all visual communications that represent the nail company’s marketing initiatives. Prior to joining CND, Sisti served as creative director for Primus Advertising and Campbell Mithun on the West Coast, and at The Clarus Group and The Curtin Group of Companies in New Jersey. Sisti graduated from the Fashion Institute of Technology in New York.
OH, BEHAVE: DermaDoctor, the acne treatment line by physician Audrey Kunin, plans to add a patent-pending mask to its five-item assortment. The Ain’t Misbehavin Intensive Skin Correction Sulfur Mask, slated to launch in October for $45, is billed as the first mask to use phytosphinegosine lipid to restore balance in the skin. In doing so, it aims to help solve a cause of acne. An article that appeared in the International Journal of Cosmetic Science in May 2007 stated that a lack of phytosphinegosine lipids in the skin and oil buildup are the main causes of acne. These lipids are said to act as a barrier for the skin, preventing bacteria from entering the pores. The mask is designed to be used three times a week on the face or the body. It can also be used for spot treatment.
This story first appeared in the August 15, 2008 issue of WWD. Subscribe Today.
FHI NAMES CFO: FHI Heat, the Cleveland-based maker of professional hair tools, has tapped Michael S. Paull as chief financial officer. Paull will be responsible for creating additional infrastructure and optimizing the use of FHI Heat’s capital as the brand expands globally. Most recently, Paull was cfo of NineSigma Inc., a business firm that connects companies with independent inventors, university researchers and scientists.
TRESEMME GETS STYLE: The TRESemmé hair care brand by Alberto-Culver Co. has become a hair care partner of the CW’s new reality show “Stylista.” The partnership looks to connect TRESemmé with the twentysomething, fashion-forward consumer that “Stylista” will likely attract. The show, which will begin the evening of Oct. 29, will follow 11 fashion hopefuls as they compete to win a paid, yearlong editorial position at Elle magazine.
SENNA GOES DOWN UNDER: Senna will become an international brand later this month as it expands outside the U.S. to Australia. The makeup and skin care line will be available on the Australian TV Shopping Network (as well as the network’s Web site, itvsn.com.au), alongside other high-end beauty brands. Senna is best known for its Form-A-Brow Kit, a brow stencil kit, and the Totally Transforming Concealer and Secret Set Mineral Mix Finishing Powder, which were founded by Emmy-nominated makeup artist and Senna founder Eugenia Weston.
SPARKLING DEBUT: Crystal marketer Waterford’s inaugural fragrance, named Lismore after the firm’s most popular cut, has gotten off to a quick start at Bloomingdale’s, where the women’s scent was launched exclusively last month. Industry sources estimate Lismore has generated $160,000 in sales to date since it hit counters July 11. The scent, sources added, could ring up $25 million in first-year retail sales, following a rollout to 1,000 stores, including Macy’s, Lord & Taylor, Belk and Dillard’s next month. Lismore, which is marketed by Waterford Parfum, the fragrance licensee for Waterford Wedgwood plc, was composed by perfumer Harry Fremont at Firmenich and mixes top notes of water lily, freesia, ylang-ylang, Bulgarian rose and mandarin with a heart of carnation, peony and jasmine and a base of orchid vanilla woods, musk and violet. It is available in 3.4- and 1.7-oz. versions for $90 and $65, respectively, and 100 limited edition perfume bottles have been produced, which are priced at $500 each for 1 oz. An advertising and promotional effort for the scent is said to be worth about $3 million.
LP GETS HAUTE, CONNECTED: L’Oréal Professionnel has unveiled its first styling trend collection in a coffee table-type book entitled “Haute Creation — A Couture Collection by Malcolm Edwards for Texture Expert.” Three glamorous styles were created to represent Texture Expert’s three new styling products, each of which taps into spring’s couture standouts, which include bows, florals and beading. L’Oréal Professionnel Texture Expert has also entered the digital realm with the establishment of a stylist community on Facebook. The Texture Expert USA/L’Oréal Professionnel brand page offers tips from top stylists to consumers while also providing a wealth of information about the brand to the salon community. The Texture Expert page encourages networking among Texture Expert stylists, salons and consumers, and offers how-to styling videos and a salon locator.