Robin Mason


Shiseido’s Robin Mason on Why National Fragrance Day Matters

Shiseido’s newest fragrance, Dolce Garden, is a floriental gourmand. It launched this month at Macy’s.

clock March 21, 2018Faye Brookman

The Ormonde Jayne store on Old Bond Street


Experience Matters: London’s Ormonde Jayne Lets the Customer Create

The indie brand has also refreshed its Mayfair store and will launch at Saks Fifth Avenue in May.

clock March 20, 2018Samantha Conti

Phlur's Annica candle.


Direct-to-Consumer Fragrance: Can It Ever Work?

Phlur, Hawthorne for Men, Pinrose and Skylar are among a crop of new entrants leading the direct-to-consumer fragrance space.

clock March 19, 2018Rachel Strugatz

Diptyque's fragrance pop-up on Mercer Street is open through the end of May.


Diptyque to Up U.S. Business With SoHo Pop-up and Digital

It’s Diptyque’s first pop-up shop entirely dedicated to fragrance.

clock March 15, 2018Rachel Strugatz


Bulgari, Marc Jacobs Attract Gen Z With Fragrance

Omnia Pink Sapphire is Bulgari’s first fragrance for Gen Z.

clock March 13, 2018Rachel Strugatz

Salvatore Ferragamo Amo Ferragamo, Marc Jacobs Daisy Love and Bulgari Omnia Pink Sapphire


Teen Spirit: Heritage Brands Targeting Gen Z

Heritage fragrance brands are looking to influencers, “Insta-worthy” bottles and digital campaigns to attract the Generation Z customer.

clock March 13, 2018Layla Ilchi

Genny Platinum.


Genny Unveils Platinum Fragrance

The fragrance is developed by licensee Eurocosmesi.

clock March 8, 2018Sandra Salibian


Bulgari Debuts Dedicated Instagram Account for Fragrances

The luxury label collaborated with English artist Mat Maitland for the occasion.

clock March 8, 2018Sandra Salibian



The Fragrance Foundation to Honor Olivier Cresp With Lifetime Achievement Perfumer Award

Cresp will be presented with the award at The Fragrance Foundation awards gala in June.

clock March 6, 2018Layla Ilchi

Chris Collins Fragrance Trio


Ralph Lauren Model Chris Collins Debuts Fragrance Collection

The line launches at Bergdorf’s March 8.

clock March 6, 2018Allison Collins

Kate Spade In Full Bloom


Kate Spade New York Unveils In Full Bloom Fragrance

Laura Dern, Tavi Gevinson and Sasheer Zamata are the faces of the campaign.

clock February 27, 2018Layla Ilchi

AllSaints Limited Collection


Revlon Inks AllSaints Fragrance License

The first fragrance is expected this fall.

clock February 23, 2018Allison Collins

Atelier Cologne Iris Rebelle, Nest Fragrances Wisteria Blue, Commodity Bois and Jo Malone London  Poppy & Barley.


The Indie Players

As interest in the niche fragrance category grows, indie brands look to fresh ingredients and influencer campaigns to keep up the momentum.

clock February 22, 2018Layla Ilchi

Sean John Fragrance Campaign


Sean Combs’ Fragrance Legacy

The music mogul was one of the most successful entrants in the celebrity fragrance arena.

clock February 8, 2018Layla Ilchi

The Fragrance Foundation: The Notables


The Fragrance Foundation Names Notables Class of 2018

The 12 honorees were chosen for their accomplishments and passion for the fragrance industry.

clock February 5, 2018Layla Ilchi

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