At this morning’s FiFi Finalists’ breakfast, which took place at the Mandarin Oriental Hotel, editorial and technological awards were handed out, and the remainder of the finalist list was narrowed down in preparation for the 2011 FiFi Awards, on May 25. It was also announced that Jean Paul Gaultier would be the 2011 FiFi Hall of Fame recipient.

Editorial and Technological Award winners:


Editorial Excellence in Fragrance Coverage — Women’s Scent Feature: Allure, Poetic License, September 2010
Editorial Excellence in Fragrance Coverage — Men’s Scent Feature: (Tie) Elle, Picking Up His Scent; Marie Claire, Making Scents for Men
Editorial Excellence in Fragrance Coverage — Women’s Scent Bite: Elle, Mix Masters, September 2010
Editorial Excellence in Fragrance Coverage — Blog: elle.com, An Eau of Our Own, October 2010
Technological Breakthrough of the Year — Fragrance Creation & Formulation: Robertet Fragrances, “Seed to Scent”
Technological Breakthrough of the Year — Packaging Technology & Delivery Systems: International Flavors & Fragrances, Redken Radiant Sea Spray
Technological Breakthrough of the Year — Information Technology: Firmenich, osMoz iPhone App

2011 FiFi Finalists Are:

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