His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
The decision could set a precedent and topple other beach bans that have caused an international furor.
Forty-one niche fragrance labels will be on display for the fashion buyers at the trade show.
Called Kenzo World, the project breaks many of perfumery’s traditional codes.
Sarah Jessica Parker will unveil Stash SJP, a departure from award-winning scent Lovely and her first fragrance in seven years.
Ben Gorham marks Byredo’s 10th year with a mystery scent, called “Unnamed.”
An artist by trade, she is launching the namesake collection with no formal training in perfumery.
Philippe Starck’s first fragances, a collection of three eau de toilettes based on abstract concepts, go on sale next week.