Fragrance

Marc Jacobs Decadence Eau So Decadent

Fragrance

Marc Jacobs Gets Eau So Decadent With Latest Scent

The fragrance is the third in the Marc Jacobs Decadence family.

clock August 22, 2017Allison Collins

The mass market fragrance business suffers from a lack of launches and heavy promotional activity.

Fragrance

A Playbook for Reviving the Mass-Market Fragrance Business

A total overhaul of the thinking in mass market fragrances is needed, according to one marketer.

clock August 15, 2017Faye Brookman

Twilly d'Hermès

Fragrance

Twilly d’Hermès Scent to Court Millennials

The house’s perfumer Christine Nagel reworked three major notes — ginger, tuberose and sandalwood — to give a new olfactive twist for the women’s fragrance.

clock August 15, 2017Jennifer Weil

Aqua Di Parma Colonia Pura

Fragrance

Acqua di Parma Eyes U.S., Taps Will Chalker for New Marketing Approach

The brand embodies “the Italian way of life” in its new campaign.

clock August 14, 2017Rachel Strugatz

The Trudon fragrance collection

Fragrance

Candle Maker Maison Trudon Enters Perfume Arena

Creative director Julien Pruvost said the approach to creating the fragrances was similar to the candle creation process.

clock August 5, 2017Lorelei Marfil

Linda Levy

Fragrance

Linda Levy Named President of The Fragrance Foundation

Levy is leaving her post as Macy’s divisional merchandise manager for fragrances.

clock August 3, 2017Allison Collins

Sana Jardin

Fragrance

EXCLUSIVE: Sana Jardin Uses Flowers to Empower Moroccan Women

The fragrances are exclusive to Harrods Salon De Parfums.

clock August 2, 2017Samantha Conti

Scentbird research highlights differences in men and women when selecting fragrances.

Fragrance

Bricks-and-Mortar Consolidation Could Affect Men’s Fragrance Purchasing Habits

Scentbird research suggests brands will be challenged to find new avenues to sample their scents.

clock August 2, 2017Faye Brookman

Anine Bing's "Savage Rose" fragragance

Fragrance

Anine Bing Debuts Fragrance, Lays Out Next Steps

The Danish designer plans to tap further into beauty and interiors.

clock July 28, 2017Natalie Theodosi

Floraïku, the new fragrance brand from Memo Paris founders Clara and John Molloy, launched at Harrods this week.

Fragrance

Memo Paris Founders Launch Floraïku Brand

The collection of 11 scents is influenced by Japanese traditions and ceremonies.

clock July 28, 2017Rachel Strugatz

Jessica Chastain is the face of Woman by Ralph Lauren.

Fragrance

Ralph Lauren’s New ‘Woman’: Jessica Chastain

The actress is the second celebrity face of any women’s fragrance put forth by the brand.

clock July 24, 2017Rachel Strugatz

The Tiffany & Co. fragrance.

Fragrance

Tiffany & Co., Coty Refocus on Fragrance

The brand will revive its fragrance business through a license with Coty.

clock July 17, 2017Rachel Strugatz

Givenchy's new Gentleman scent.

Fragrance

Givenchy Reinterprets Iconic Gentleman Scent

The house reworked the men’s fragrance launched by Hubert de Givenchy in 1975.

clock July 12, 2017Jennifer Weil

The Mr. Burberry fragrance.

Fragrance

The Smell Test: Burberry Mr. Burberry

Burberry Mr. Burberry illustrates that the elements that comprise a commercial hit don’t necessarily make for a creative fragrance in the eyes of perfumers.

clock July 12, 2017Pete Born

Fragrance

Firmenich Acquires Agilex Fragrances

Terms of the deal were not disclosed.

clock July 11, 2017Jennifer Weil

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