Suki Waterhouse is the face of the new women’s fragrance “Amo Ferragamo.”

The designer cited a shift in how sexy is perceived as the inspiration for his new scent.

Industry sources project the business will reach $6 million in sales for 2017.

The fragrance manufacturer has opened its newly renovated facility in Cairo, Egypt, on Monday.

A perfume laboratory with an accent on collaboration.

The fragrance was created in partnership with Etat Libre d’Orange.

Located in the city’s tony area, the unit has been designed by the Parisian parfumeur himself.

The Estée Lauder-owned brand banks on its ingredient story to resonate with the Indian consumer.

The unisex perfume is based on an abandoned 1967 project involving Coca-Cola bottles, silver paint and a lemony cologne.

There has been a lack of mass fragrance launches. Hard Candy plans to change that.

The distributor of Lalique Parfums and Starck Paris is aiming to help consumers navigate shopping for niche fragrance online.

It’s the first new men’s fragrance from the brand in seven years.

Jo Malone’s fragrance brand will launch online with the retailer on Sept. 6, and enter 14 doors on Oct. 27.

The fragrance is the third in the Marc Jacobs Decadence family.

A total overhaul of the thinking in mass market fragrances is needed, according to one marketer.