Wild Spirit is launching with four fragrances at Walmart on Wednesday.

One of the hand-picked brands in Clean at Sephora, The 7 Virtues’ benefits stretch way beyond better-for-you ingredients.

Described as “drop-dead wonderful” by one judge and “an insult to perfumery” by another, this scent had the panel split down the middle.

While still a tiny part of the overall fragrance market, natural scents are also the fastest-growing, posting a 32 percent sales gain for 2017 led by newcomers like the four Cali-based brands here. 

This year’s Fragrance Foundation honorees represent the lasting power of creativity and quality in a quickly changing category.

Called Faded Indigo, the scent is intended to complement the designer’s Indigo Blue sportswear collection.

In addition to her custom perfumery business, Desert35 is launching two fragrance collections inspired by Farsijani’s upcoming memoir.

The Swiss fragrance and flavors giant has invested in Guatemala’s Nelixia.

The Chinese market is adopting higher price points and greater usage of fragrances.

The fashion house’s first two fragrances manufactured and distributed by the Italian company are due in September.

Consumers don’t pigeonhole Commodity into only a fragrance brand, opening up the pipeline for several new launches for the fast-growing company.

Scentbird will use the funds to ramp up product innovations and market expansion.

Narciso Rodriguez for Her Fleur Musc and Dior Homme Sport were named best fragrances of the year.

The Time Museum hosted an immersive olfactory journey filled with Tom Ford Beauty’s latest scent, known in China as “Fabulous.”

Co-founded by industry veteran, Didier Maine de Biran, the brand offers genderless, prestige-quality fragrances.