Industry sources project the business will reach $6 million in sales for 2017.
The fragrance manufacturer has opened its newly renovated facility in Cairo, Egypt, on Monday.
The fragrance was created in partnership with Etat Libre d’Orange.
The unisex perfume is based on an abandoned 1967 project involving Coca-Cola bottles, silver paint and a lemony cologne.
Jo Malone’s fragrance brand will launch online with the retailer on Sept. 6, and enter 14 doors on Oct. 27.
The fragrance is the third in the Marc Jacobs Decadence family.
A total overhaul of the thinking in mass market fragrances is needed, according to one marketer.