Joseph Abboud will accent the opening of his new store with the debut of a men’s fragrance.
— March 26, 2015
After a six-year hiatus from the fragrance business, Sean “Diddy” Combs is back with a new fragrance, 3AM, under a new partner, Parlux.
— March 20, 2015
It is hoped the masterbrand Island Life will help grow a younger audience and revenue.
— March 19, 2015
Perfume Holding and Zeis Excelsa have signed a licensing agreement for the creation of the fashion brand’s first fragrance line.
The Notables are intended to honor future leaders in the fragrance industry who have shown innovation and strong leadership skills.
— March 18, 2015
Kenneth Cole and his fragrance licensee Parlux has tapped a “real guy” to star in its newest campaign for Mankind Ultimate, a limited-edition scent that represents the modern man — driven, persistent and compassionate.
— March 13, 2015
A maze of mirrors and a Mediterranean garden were all part of the immersive experience that Coty Inc. and David Beckham created for the press launch of Beckham’s Instinct Gold Edition fragrance.
The scent, which is exclusive to freestanding Sephora doors in the U.S. and Jacobs’ own boutiques in June and globally in July, is based around gardenias.
Retailers hope if anyone can ignite a spark in the celebrity fragrance business, it’s Beyoncé.
— March 10, 2015