The fragrance kits are designed to get young consumers excited about buying fragrance.
Kohl’s and The Bon-Ton first to get the six scents.
A fragrance expert gives tips on scent shopping.
The new scent will drop at Sephora on Feb. 6.
Parlux Ltd. has the license to produce and distribute the designer’s first fragrance.
Dior is focusing its marketing efforts primarily in the online space to recruit a younger customer.
Presenting fragrances to match moods may tap into a consumer that values experiences over products, said NPD analyst Kissura Craft.
The fragrance is on track to do close to $200 million in retail sales in its first year, almost double initial industry projections.
He replaces Nacho Figueras.