By  on September 12, 2008

NEW YORK -— At a time when many U.S. retailers are importing European products to provide a point of competitive difference, a French-based company has arrived on America’s shores with a turnkey private label program.

Gregory Mager, chief executive officer of Maesa in the U.S., has seen many private label programs succumb to market conditions in America, and he hopes his company and its business model will help retailers in all channels finally crack the proprietary beauty business.

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