By  on June 29, 2012

NEW YORK — “We see this as a game-changer for the brand,” said Catherine Walsh, senior vice president of American Fragrances for Coty Prestige, speaking of Florabotanica.

She noted the current Balenciaga scent business was designed to appeal to 25- to 35-year-olds but is finding its sweet spot with the classic-loving, 35-plus market.

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