She called the flower in the fragrance’s ad visual “not just a pretty flower, but a pretty dangerous flower. Nicolas’ vision is to twist and turn the heritage and make it something of today.”
Countrywide, the Florabotanica line will include 30-, 50- and 100-ml. eau de parfum sprays that are to retail for $65, $95 and $125, respectively. Ancillaries are to include a body lotion and shower gel.
Florabotanica will be carried in about 300 U.S. specialty store doors. After a one-month exclusive in September with Neiman Marcus and Bergdorf Goodman, the scent is to be rolled out in October to Nordstrom, Saks Fifth Avenue and Bloomingdale’s.
In September, the fragrance will be introduced abroad in the U.K., Canada and France. The rollout will then include Italy, Russia and Spain in October, followed by Australia, Germany and the Benelux countries in November. Worldwide, Florabotanica will be carried in about 5,000 doors.
Walsh noted the new fragrance is intended to double Balenciaga’s scent business. She declined to talk numbers, but industry sources estimate Florabotanica will generate $40 million in retail sales globally, of which about 30 percent is expected from the U.S.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia