LONDON — When it came to the inspiration for its latest women’s fragrance, Boss Nuit Pour Femme, Hugo Boss looked to the sartorial world — and Gwyneth Paltrow.
The fragrance aims to capture the essence of the little black dress, and the anticipation it evokes of an evening ahead. “We’re launching Boss Nuit as a fragrance to be perfectly put together for that moment [that women] are anticipating,” said Gerd Von Podewils, global marketing director for Hugo Boss Fragrances, P&G Prestige. P&G Prestige holds the license for Hugo Boss fragrances. “It’s for women who have a certain style, who are modern, who are multifaceted and who want to accomplish things in their life.”
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