LONDON — When it came to the inspiration for its latest women’s fragrance, Boss Nuit Pour Femme, Hugo Boss looked to the sartorial world — and Gwyneth Paltrow.
The fragrance aims to capture the essence of the little black dress, and the anticipation it evokes of an evening ahead. “We’re launching Boss Nuit as a fragrance to be perfectly put together for that moment [that women] are anticipating,” said Gerd Von Podewils, global marketing director for Hugo Boss Fragrances, P&G Prestige. P&G Prestige holds the license for Hugo Boss fragrances. “It’s for women who have a certain style, who are modern, who are multifaceted and who want to accomplish things in their life.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"