By  on March 29, 2013

Vera Wang has a sparkly treat for her fans this spring: Be Jeweled, the Kohl’s exclusive scent that will hit counters in late April.

“Jewels are my middle name,” the designer told WWD. “I have been so obsessed with jewelry forever — on the runway and for myself. And I love the idea of Be Jeweled; it brings that romantic notion of getting ready. Brides bejewel themselves; Indian women are bedecked with their saris, royalty has tiaras. There’s something about jewelry that represents a ritual where you will become dazzling.”

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