With its newest scent, Sensuous Nude, the Estée Lauder brand hopes to build its Sensuous fragrance franchise into a bigger brand.
“Sensuality needs full expression — no one scent encompasses the full expression of what is sensuous,” said Jane Hertzmark Hudis, global brand president for Estée Lauder, of the scent, which unlike flankers is a permanent addition to the line. “We always intended to use Sensuous as a platform to explore that concept. We are building this franchise for the long haul.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"