With its newest scent, Sensuous Nude, the Estée Lauder brand hopes to build its Sensuous fragrance franchise into a bigger brand.
“Sensuality needs full expression — no one scent encompasses the full expression of what is sensuous,” said Jane Hertzmark Hudis, global brand president for Estée Lauder, of the scent, which unlike flankers is a permanent addition to the line. “We always intended to use Sensuous as a platform to explore that concept. We are building this franchise for the long haul.”
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)