By  on February 7, 2014

Ralph Lauren's venerable Romance women’s scent is getting a sexy sister in the form of Midnight Romance, a new fragrance that will launch in April in the U.S.

“The idea of this fragrance is to bring women to a world of passion and love,” said Guillaume de Lesquen, worldwide president of Ralph Lauren Fragrances. “While the original Romance [launched in 1998] is much lighter and more innocent, Midnight Romance expresses the sensuality and edge of a woman and tells a different story, while still capitalizing on the strength of the Romance franchise.”

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