By  on November 29, 2017
The new Emporio Armani masterbrand.

MILAN — Accademia del Profumo, the association of cosmetics companies promoting the history of perfume, culture and art, announced the short list for its 29th annual awards, which will be assigned on May 15 in Milan.The categories involved, each divided into male and female, are best scent of the year; best olfactory creation; best Made in Italy fragrance; best packaging and best communication.Introduced last year, the additional nongender awards for best scent of a big company and best scent of artistic perfumery will honor the top creations by companies with an extended business and great distribution and scent-focused firms with a maximum of 300 selling points, respectively.“The seven categories are conceived to award the most innovative fragrances under all the different aspects,” said Accademia del Profumo president Luciano Bertinelli. “The message we want to communicate is that a fragrance is not only a juice in a bottle, but an all-around emotional experience.”Finalists for best female fragrance of the year, which will be chosen by a consumer jury, are Emporio Armani’s Because of You; Chanel’s Gabrielle; Gucci Bloom; Dior’s J’Adore in Joy and Miss Dior Eau de Parfum; Bulgari’s Goldea The Roman Night; Yves Saint Laurent’s Mon Paris; Jean Paul Gaultier’s Scandal; Salvatore Ferragamo’s Signorina in Fiore; Narciso Rodriguez for Her Fleur Musc; Collistar’s La Rosa; Mon Guerlain, and Tiffany & Co.'s Eau de Parfum.The men’s counterpart includes Emporio Armani’s Stronger With You; Dior Homme Sport; Yves Saint Laurent’s La Nuit de L’Homme Eau Electrique and Y; Salvatore Ferragamo’s Uomo Casual Life; Trussardi Riflesso, and Collistar’s L’Incenso.Consumers will be able to vote for their favorite scent from Jan. 22 to April 14 in Italian perfumeries, through the academy’s web site and Facebook page and in a dedicated booth housed at the upcoming edition of Cosmoprof Worldwide Bologna, running March 15 to 19.Regarding the other categories, winners for best communication will be chosen by a special jury composed of entertainment personalities, athletes and artists, while the remaining prizes will be assigned by a technical jury, comprising Accademia del Profumo’s exponents, eight beauty editors and bloggers and eight retailers.In addition to the awards, Bertinelli said the academy will focus on consolidating its activities in promoting the olfactory culture next year.Among these, the traveling olfactory itinerary program “Straordinario sentire,” or “Extraordinary smelling,” will unveil its third chapter.Introduced last year in Milan and Florence, drawing more than 1,300 visitors, and successively held in Rome and Padua, attracting 5,000 people, the format will be replicated in 2018 in Spello, in the Italian region of Umbria, running June 8 to 10.The National Day of Perfume, which made its debut in the spring, will be also replicated on March 21, as a symbolic day in conjunction with the vernal equinox. The event aims to create a bridge between consumers and the industry’s professionals to further promote the perfumery business on a national scale.In particular, according to the Italian association of cosmetic companies Cosmetica Italia’s study center, in Italy alcohol perfumery products continued to grow in 2016, climbing 2.5 percent compared to the previous year, and totaling more than 1 billion euros. Niche fragrances represented 12.5 percent of the whole category, which is symbolic of the perception consumers have toward these products.In perfume shops, alcohol perfumery goods are still the best-selling category (40 percent), followed by skin-care products for the face (19.9 percent) and face makeup (8.9 percent).Trendwise, the market research provider Mintel showed the increasing consumption of male fragrances, aromatherapy products and ethical and sustainable perfumery goods in the period from 2012 to 2016, as these grew 6, 2 and 2 percent, respectively.“These trends will be also reaffirmed in the next future,” said Cosmetica Italia study center’s supervisor Gian Andrea Positano. “In five years, we expect an ever-increasing growth of the fragrances contributing to psychological wellness, gathered under the aromatherapy umbrella, and of the products linked to nature and environmental awareness.”

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