Yves Saint Laurent Parfumsand Guess Inc. are each turning a page into a second chapter of their individual fragrance histories, withtwo women’s scents thathave been unveiled withgreat commotion— a bigNew York party for YSL anda fashion show in Florencefor Guess. YSL has createdBelle d’Opium, a version ofthe 1977 landmark, Opium,that is meant to attract anew generation of users.Guess authored the firstscent, called Seductive, withits new licensee, Coty Inc.,while plotting a strong pushfor its fashion business inEurope and Asia.

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