By  on February 12, 2010

Hugo Boss Fragrances has a new hero.

Actor Ryan Reynolds, who will appear next year as the superpowered Green Lantern, as well as reprising his role as comic book troublemaker Deadpool, will be the face of a new men’s fragrance launching within P&G Prestige Products’ Boss line.

Details about the fragrance or its launch time frame have not yet been released. The Canadian actor and spouse of Scarlett Johansson, who is the face of Dolce & Gabbana’s The One and Rose The One, appeared in two of last year’s top 15 grossing films, the romantic comedy “The Proposal” and “X-Men Origins: Wolverine.” Reynolds also appeared in this year’s indie thriller set in Iraq called “Buried,” which premiered at the Sundance Film Festival last month.

“Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives,” Reynolds stated Thursday. “I’m honored Boss invited me to be the face of its new men’s fragrance.”

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus