Aerin Lauder is channeling grandma Estée with the launch of her tuberose fragrance collection.“Tuberose reminds me a lot of my grandmother because she would always have tuberoses in her homes right when you walked in,” Lauder said. “There’s something so delicious and luxurious and sweet…it represents friendship and love.”Lauder chatted about her grandmother, jewelry and femininity at an event Thursday, where she’d partnered with Sotheby’s to celebrate the launch of the scents. Guests were invited to view and try on a collection of Sotheby’s fine jewels that are set for an Oct. 17 auction — Lauder donated two rings (one David Webb, the other Van Cleef & Arpels) — proceeds of which will go to the Breast Cancer Research Foundation, founded by her aunt, Evelyn Lauder.“My whole life I saw my grandmother always wearing great rings,” Lauder said. Lauder also curated her day and evening jewel picks from the selection of more than 300 pieces of fine jewelry. In addition to draping themselves in items like a Cartier Diamond and Emerald Bracelet featuring elephants (curated for day, and estimated to sell for between $40,000 and $60,0000), guests could have a painter personalize their Aerin tuberose fragrance bottle.The Aerin tuberose collection is a duo — Tuberose Le Jour and Tuberose Le Soir. The former contains notes of tuberose, neroli, orange flower absolute, cashmeran and warm cedarwood. Tuberose Le Soir features notes of tuberose after dark, sandalwood, vanilla and coconut. The fragrances are housed in pink suede-like boxes with gold bases. Pricing is $215 for 1.7 ounces, or $305 for 3.4 ounces.In connection with the fragrance launch, the brand also put out Tuberose Luxuriant Body Wash, $65, and Tuberose Luxuriant Body Cream, $90.Lauder has never before launched a day and evening fragrance, but did launch a five-piece fragrance collection when the brand was just starting. She also put out weekday-weekend makeup palettes."It was her vision to create a collection of luxury fragrances at a time when that wasn't necessarily the thing to do," said Jane Hertzmark Hudis, group president at the Estée Lauder Cos. Inc."When we first launched the brand, we did makeup palettes — weekend, weekday," Lauder said. "I've always loved that idea of day-night, weekend-weekday."The fragrances are expected to contribute sales to the beauty side of the Aerin business (which also sells accessories and home decor). Industry source estimate retail sales could climb to about $25 million for 2017 — a 25 percent jump over the prior year. Five years in, the brand's products are distributed mainly through luxury stores, including Bergdorf Goodman, Bloomingdale's and Saks Fifth Avenue. In total, the brand is in about 750 doors in 36 countries.The advertising plan for the launches is fully digital, according to Alexandra Hardyment, executive director of global marketing for the brand, adding the Sotheby’s event should help Aerin reach its target consumer.“It’s a very feminine style brand,” Hardyment said. “In the world of artisanal fragrances, [the Estée Lauder Cos.] play[s] a lot in the unisex and masculine — this brand is definitely [differentiated] in its feminine point of view.”Lauder described the positioning as “modern feminine.”“I’m not supergirly — I have two sons who are super boy,” Lauder said. “Everyone likes a little pretty, but it’s not super, super girly.”That standpoint is something that’s resonating with Aerin’s customers, according to Hudis. “Women are gravitating toward that truly feminine feel,” Hudis said.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)