LONDON — Agent Provocateur has inked a licensing deal with Designer Parfums, a British fragrance distributor and manufacturer. Financial terms of the 10-year deal, which will involve Designer Parfums manufacturing, distributing and marketing the lingerie brand’s scents with immediate effect, were not disclosed.
“This…deal enhances our long-term strategy to offer a global marketing, manufacturing and distribution service,” stated Dilesh Mehta, managing director of Designer Parfums. “We are delighted to have entered into this partnership with Agent Provocateur and we are anticipating real growth opportunities for this unique brand.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"