By  on December 14, 2007

GENEVA — To rev up its sales engine, P&G Prestige Products is at the ready with a plan to revolutionize the in-store experience.

After studying the fragrance industry for two years — a research project headed by Carolyn Tasted, vice president of global prestige products, market development organization, P&G Prestige Products will unleash its ideas on its retail partners in Western Europe and the U.S.

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