“We believe it’s probably the most prominent brand that is not yet playing in the luxury beauty market,” said P&G Prestige vice president Luigi Feola.
Founded by the late Lee Alexander McQueen in 1992, the Alexander McQueen fashion label is currently part of Kering and designed by Sarah Burton, who has been with the company since 1996 and creative director since 2010. McQueen’s first foray into fragrance came in 2003 with the launch of Kingdom through YSL Beauté, then a division of the Gucci Group. In 2005, the brand introduced the My Queen scent, but when L’Oréal acquired YSL Beauté in 2008, McQueen’s beauty business did not make the cut, and the original fragrances have since been discontinued.
“It’s really exciting for us. We’ve been taking our time to reenter the market, to make sure we picked the right partner at the right time,” said Jonathan Akeroyd, president and chief executive officer of Alexander McQueen, adding: “The brand wasn’t mature enough then, but it’s quite well known that our business has grown.”
Noting the network of McQueen retail stores had vastly increased over the last decade and that brand awareness was high, Akeroyd said P&G Prestige was the perfect licensing partner because “they share our ambition for the brand.” He also said that designer Burton was “chomping at the bit” to get started on the fragrance line.
“We expect Sarah to play a significant role” in fragrance development, said Feola, adding the companies had many ideas for upcoming projects, but that it was too soon to discuss specifics or provide a launch date for the first perfume. The McQueen brand, he said, had a “strong equity” and consumer base, and “our launch will reflect that.” Feola also said it was too early to comment on the possibility of other beauty products in the future.
P&G Prestige has an array of luxury labels in its fold, including Hugo Boss, Dolce & Gabbana, Gucci and Lacoste. The addition of McCartney and McQueen is part of a larger strategy to maintain a tight portfolio of high-caliber luxury brands, said Feola.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)