“We believe it’s probably the most prominent brand that is not yet playing in the luxury beauty market,” said P&G Prestige vice president Luigi Feola.
Founded by the late Lee Alexander McQueen in 1992, the Alexander McQueen fashion label is currently part of Kering and designed by Sarah Burton, who has been with the company since 1996 and creative director since 2010. McQueen’s first foray into fragrance came in 2003 with the launch of Kingdom through YSL Beauté, then a division of the Gucci Group. In 2005, the brand introduced the My Queen scent, but when L’Oréal acquired YSL Beauté in 2008, McQueen’s beauty business did not make the cut, and the original fragrances have since been discontinued.
“It’s really exciting for us. We’ve been taking our time to reenter the market, to make sure we picked the right partner at the right time,” said Jonathan Akeroyd, president and chief executive officer of Alexander McQueen, adding: “The brand wasn’t mature enough then, but it’s quite well known that our business has grown.”
Noting the network of McQueen retail stores had vastly increased over the last decade and that brand awareness was high, Akeroyd said P&G Prestige was the perfect licensing partner because “they share our ambition for the brand.” He also said that designer Burton was “chomping at the bit” to get started on the fragrance line.
“We expect Sarah to play a significant role” in fragrance development, said Feola, adding the companies had many ideas for upcoming projects, but that it was too soon to discuss specifics or provide a launch date for the first perfume. The McQueen brand, he said, had a “strong equity” and consumer base, and “our launch will reflect that.” Feola also said it was too early to comment on the possibility of other beauty products in the future.
P&G Prestige has an array of luxury labels in its fold, including Hugo Boss, Dolce & Gabbana, Gucci and Lacoste. The addition of McCartney and McQueen is part of a larger strategy to maintain a tight portfolio of high-caliber luxury brands, said Feola.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews