By  on June 19, 2013

MILAN — Days after confirming a new beauty licensing deal with Stella McCartney, the P&G Prestige division of Procter & Gamble Co. has signed on to develop and market a men’s and women’s fragrance business for Alexander McQueen.

“We believe it’s probably the most prominent brand that is not yet playing in the luxury beauty market,” said P&G Prestige vice president Luigi Feola.

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