“We believe it’s probably the most prominent brand that is not yet playing in the luxury beauty market,” said P&G Prestige vice president Luigi Feola.
Founded by the late Lee Alexander McQueen in 1992, the Alexander McQueen fashion label is currently part of Kering and designed by Sarah Burton, who has been with the company since 1996 and creative director since 2010. McQueen’s first foray into fragrance came in 2003 with the launch of Kingdom through YSL Beauté, then a division of the Gucci Group. In 2005, the brand introduced the My Queen scent, but when L’Oréal acquired YSL Beauté in 2008, McQueen’s beauty business did not make the cut, and the original fragrances have since been discontinued.
“It’s really exciting for us. We’ve been taking our time to reenter the market, to make sure we picked the right partner at the right time,” said Jonathan Akeroyd, president and chief executive officer of Alexander McQueen, adding: “The brand wasn’t mature enough then, but it’s quite well known that our business has grown.”
Noting the network of McQueen retail stores had vastly increased over the last decade and that brand awareness was high, Akeroyd said P&G Prestige was the perfect licensing partner because “they share our ambition for the brand.” He also said that designer Burton was “chomping at the bit” to get started on the fragrance line.
“We expect Sarah to play a significant role” in fragrance development, said Feola, adding the companies had many ideas for upcoming projects, but that it was too soon to discuss specifics or provide a launch date for the first perfume. The McQueen brand, he said, had a “strong equity” and consumer base, and “our launch will reflect that.” Feola also said it was too early to comment on the possibility of other beauty products in the future.
P&G Prestige has an array of luxury labels in its fold, including Hugo Boss, Dolce & Gabbana, Gucci and Lacoste. The addition of McCartney and McQueen is part of a larger strategy to maintain a tight portfolio of high-caliber luxury brands, said Feola.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion