Over the course of his distinguished career, Givaudan senior perfumer Rodrigo Flores-Roux has handled some pretty strange requests, but nothing quite as strange as Barry Alford’s: to create a fragrance reminiscent of surgical bone cement for the brand Alford & Hoff.
“I really like industrial smells. I like WD-40, and I like Scotch tape. I even like the smell of gasoline,” explained Alford, who works selling medical devices at the same time as he’s building Alford & Hoff. “I talked to Rodrigo about incorporating industrial scents and tapping into the medical device industry to duplicate the bone cement I have experienced in the operating room. It has a hint of acrylic like you’d smell at a nail salon, but softer.”
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