By  on October 12, 2016
Alford & Hoff's third fragrance is rolling out to Neiman Marcus, Nordstrom and Lord & Taylor.

Over the course of his distinguished career, Givaudan senior perfumer Rodrigo Flores-Roux has handled some pretty strange requests, but nothing quite as strange as Barry Alford’s: to create a fragrance reminiscent of surgical bone cement for the brand Alford & Hoff.

“I really like industrial smells. I like WD-40, and I like Scotch tape. I even like the smell of gasoline,” explained Alford, who works selling medical devices at the same time as he’s building Alford & Hoff. “I talked to Rodrigo about incorporating industrial scents and tapping into the medical device industry to duplicate the bone cement I have experienced in the operating room. It has a hint of acrylic like you’d smell at a nail salon, but softer.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus