Alfred Dunhill, which for about seven years had a licensing deal with Procter & Gamble Co., has switched partners by signing a 10-year fragrance pact with Inter Parfums Inc., effective April 3.
The licensing deal calls upon Inter Parfums to produce and distribute new fragrances under the Alfred Dunhill Ltd. brand, and also to market existing Dunhill scents, beginning next spring. A new men’s scent is in the works for 2014, the company said.
Russell Greenberg, executive vice president and chief financial officer at Inter Parfums, said the company has not decided which of the current fragrances to either continue or discontinue. The 119-year-old men’s luxury brand has a catalogue of 18 fragrances, stretching back to the 1934 entry, Dunhill for Men. The latest launch was Dunhill Custom in 2011 and the collection includes at least one female fragrance, Desire Woman, which was introduced in 2001.
Jean Madar, chairman and chief executive officer of Inter Parfums Inc., said, “Upon assuming responsibility for the brand, we will fine-tune the current fragrance portfolio. The new men’s scent planned for a 2014 launch will be supported by a distribution strategy that recognizes and utilizes Alfred Dunhill’s luxury positioning, along with brand appropriate marketing materials and a media campaign.”
Eraldo Poletto, who took the helm of Alfred Dunhill Ltd. as ceo on Nov. 5, said, “We are proud to be partnering with Inter Parfums and look forward to working together to grow and develop our global fragrance business.”
Greenberg acknowledged that this deal is part of a corporate plan to invest the 180 million euros, or $230 million at current exchange, that Burberry is paying Inter Parfums to buy out its fragrance license. Greenberg said the goal is to use the cash to acquire new brands to grow the company and make up for the loss of volume when the British fashion house reclaims its fragrances next year. The buyback goes into effect at the end of this year but Inter Parfums will continue selling the Burberry fragrances through a first quarter transition. The takeover will be completed on March 31, Greenberg said. He added that Inter Parfums’ sales guidance for 2013, excluding all Burberry volume, is $400 million, compared with $632 million for 2012.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion