Alfred Dunhill, which for about seven years had a licensing deal with Procter & Gamble Co., has switched partners by signing a 10-year fragrance pact with Inter Parfums Inc., effective April 3.
The licensing deal calls upon Inter Parfums to produce and distribute new fragrances under the Alfred Dunhill Ltd. brand, and also to market existing Dunhill scents, beginning next spring. A new men’s scent is in the works for 2014, the company said.
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