Alfred Dunhill, which for about seven years had a licensing deal with Procter & Gamble Co., has switched partners by signing a 10-year fragrance pact with Inter Parfums Inc., effective April 3.
The licensing deal calls upon Inter Parfums to produce and distribute new fragrances under the Alfred Dunhill Ltd. brand, and also to market existing Dunhill scents, beginning next spring. A new men’s scent is in the works for 2014, the company said.
Russell Greenberg, executive vice president and chief financial officer at Inter Parfums, said the company has not decided which of the current fragrances to either continue or discontinue. The 119-year-old men’s luxury brand has a catalogue of 18 fragrances, stretching back to the 1934 entry, Dunhill for Men. The latest launch was Dunhill Custom in 2011 and the collection includes at least one female fragrance, Desire Woman, which was introduced in 2001.
Jean Madar, chairman and chief executive officer of Inter Parfums Inc., said, “Upon assuming responsibility for the brand, we will fine-tune the current fragrance portfolio. The new men’s scent planned for a 2014 launch will be supported by a distribution strategy that recognizes and utilizes Alfred Dunhill’s luxury positioning, along with brand appropriate marketing materials and a media campaign.”
Eraldo Poletto, who took the helm of Alfred Dunhill Ltd. as ceo on Nov. 5, said, “We are proud to be partnering with Inter Parfums and look forward to working together to grow and develop our global fragrance business.”
Greenberg acknowledged that this deal is part of a corporate plan to invest the 180 million euros, or $230 million at current exchange, that Burberry is paying Inter Parfums to buy out its fragrance license. Greenberg said the goal is to use the cash to acquire new brands to grow the company and make up for the loss of volume when the British fashion house reclaims its fragrances next year. The buyback goes into effect at the end of this year but Inter Parfums will continue selling the Burberry fragrances through a first quarter transition. The takeover will be completed on March 31, Greenberg said. He added that Inter Parfums’ sales guidance for 2013, excluding all Burberry volume, is $400 million, compared with $632 million for 2012.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion