By  on March 20, 2009

TORONTO — Alfred Sung is headed back to the altar with Always Alfred Sung, his newest wedding-oriented fragrance.

“I was inspired to create this scent after reading a biography of Grace Kelly,” said the Canadian designer during an interview in his airy loft office in the Liberty Village area of the city. “The book put special emphasis on the beauty and elegance of her wedding day. She looked so elegant, and the details of the wedding — the regal ceremony, the classic dress, the profusion of flowers and the timeless love story — were so inspiring to me. It made me want to create a scent for the modern bride.”

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