Donatella Versace has climbed aboard the luxury express en route to a tonier positioning for her fragrance business.
Unfazed by the threat of a global financial collapse and a worldwide recession, the designer has created what appears to be the final word in perfume luxury, an eau de parfum that comes in a gleaming, hand-stitched white leather train case. The price is an equally imposing $2,100.
The name of the fragrance is called simply Gianni Versace Couture and it is the first scent created for that division of the Milan design house. The house has been working with its beauty licensee and distributor, Euroitalia of Milan, for the past three years. Other fragrances in the stable include Versace, Versace Pour Homme, Versace Bright Crystal and Versace Man Eau Fraiche.
“Versace has reestablished itself as a modern luxury brand,” Versace said. “The Gianni Versace Couture fragrance project will reestablish Versace at the top of the beauty luxury sector.”
The distribution will be as exclusive as the price is exotic. Current plans call for the train case to be retailed only through Versace’s 84 boutiques around the world. It will be launched in November in Europe and in the U.S. in December. Described as a limited edition scent, only 100 pieces will be manufactured. However, more will be produced upon request.
The product is certainly sumptuous. The 3.4-oz. bottle of scent is sheathed in the same leather as the train case. Both the sheath and the box bear metal plates engraved with “Gianni Versace Couture.” The detailed workmanship and made-to-order quality was meant to evoke a past era of glamour and graciousness.
The bottle is supported inside the case by a liner that can be removed to make it function like a regular carrying case.
“Seeing it was such a special one-of-a-kind fragrance, we wanted to offer a one-of-a-kind packaging that can be used again for one’s jewelry or as a hope case,” Versace noted.
She worked with perfumer Sophie Labbé of International Flavors & Fragrances to create the floriental-woody scent. Citrus accents of bergamot and mandarin blend with energetic notes of red berries and tangerines to form the top notes. The heart of the formula dissolves into a floral bouquet. Sambac jasmine mingles with velvety heliotrope and almond blossom tones. The essence of Tonka bean combines with the woody notes of patchouli heart and sandalwood.
“I have always loved beauty, so I wanted to create a truly special fragrance,” said Versace. “It represents all the most luxurious elements I personally love and is a one-of-a-kind sensual experience.”
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews