LONDON — Penhaligon’s went back in time to garner inspiration for its latest unisex scent, which is dubbed Elixir.
Like the quintessentially British brand’s first fragrance, Hammam Bouquet, which was created in 1872 for the Turkish baths on London’s Jermyn Street, Elixir is meant to be opulent, mysterious and includes Turkish rose notes. Elixir’s woody-floral, spicy-balmy composition also includes notes of eucalyptus steam, cardamom, red Turkish rose absolute, Egyptian jasmine absolute, cinnamon leaves, incense, red sandalwood and guaicum wood.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)