LONDON — Penhaligon’s went back in time to garner inspiration for its latest unisex scent, which is dubbed Elixir.
This story first appeared in the September 16, 2008 issue of WWD. Subscribe Today.
Like the quintessentially British brand’s first fragrance, Hammam Bouquet, which was created in 1872 for the Turkish baths on London’s Jermyn Street, Elixir is meant to be opulent, mysterious and includes Turkish rose notes. Elixir’s woody-floral, spicy-balmy composition also includes notes of eucalyptus steam, cardamom, red Turkish rose absolute, Egyptian jasmine absolute, cinnamon leaves, incense, red sandalwood and guaicum wood.
The eau de toilette — which will retail at 50 pounds, or $89.91 at current exchange, for 50 ml., and 70 pounds, or $125.88, for 100 ml. — and a scented candle will bow worldwide in October. An ancillary line, which includes a body scrub, massage oil, shaving cream, soap and bath-and-shower gel, will be introduced about a month later.