By  on March 20, 2014

PARIS — Thirty-six years after launching its blockbuster women’s scent Anaïs Anaïs, Cacharel will introduce Anaïs Anaïs Premier Délice — meant to embody the essence of today’s youth.

The original scent, from 1978, “was really the emblem of the late Seventies, this movement of sexual freedom, and it was really the fragrance of the young people,” said Nathalie Durán, international general manager of designer fragrance brands at L’Oréal, Cacharel’s fragrance licensee. “It was all very romantic; the [advertising] image [by] Sarah Moon gave to it a sense of art — it was an innovation, a piece of art with a very accessible price.”

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