MILAN — The fashion director of Japanese Vogue, Anna Dello Russo, has bottled her blogging success. Her namesake fragrance is set to roll out in December exclusively online with the Italian e-tailer Yoox.

As the fragrance industry hunts for clues as to how to reignite the sector and appeal to a new generation of users, Dello Russo is tapping into interesting territory as well marking out a new one for fashion editors.

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