Anthousa has collaborated with custom wallpaper company de Gournay of London on a limited edition fragrance launching this month.
A fan of de Gournay, Maria Christofilis, founder of the five-year-old, Seattle-based home fragrance marketer Anthousa, had 14-foot panels by the company in her home before approaching de Gournay of London about a year ago to partner on a fragrance.
“They create an ambiance and mood in a home. Anthousa as a fragrance company does that as well,” said Christofilis. “When I was creating the brand, I wanted to have a bit of the Old World and a bit of the new. De Gournay has a fresh approach to traditional painting.”
The limited edition orchid-colored decanter, priced at $114 for 495 ml. and $84 for 245 ml., comes in packaging adorned with a Jardinières and Citrus Trees pattern designed by de Gournay and executed by Chinese artisans. About 4,000 decanters will be distributed for spring at Neiman Marcus, Saks Fifth Avenue, Barneys New York and Takashimaya, and could ring up total retail sales volume of about $400,000, according to industry sources.
The de Gournay fragrance contains notes of Italian mandarin, Sicilian tangerine, Valencia orange, mountain fir, petitgrain, peppermint, lemon leaves, cedarwood, woodland moss and white musk. “The fragrance was inspired by the motif and the colors,” explained Christofilis, who added she intended it to be “just a great spring scent.”
Also for spring, Anthousa is bringing back Okeanos, a fragrance released for a limited run last year that’s a blend of sea moss, lime leaves, agave nectar, cactus water and green clover. It will be available in a 245-ml. size for $72 and a 100-ml. size for $40, and there will be a 5-oz. candle for $38.
In 2008, Christofilis said Anthousa’s business was mostly flat, but efforts were made to lay the groundwork for future development of the brand by making it more eco-friendly and boosting its presence in hotels.
Candles are paraben-free and use vegetable-based cotton wicks, rather than lead, and the fragrances are oil-based, not alcohol-based. At the Peninsula Beverly Hills hotel, Anthousa offers guests three fragrances — red currant, Aqua Verbena or cucumber and green grass — that can be placed in bathrooms at no charge.
“We definitely are here to stay,” said Christofilis. “We are just going to plug through this year and really pay attention to our business and do what we do best.”
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)