By  on February 5, 2009

Anthousa has collaborated with custom wallpaper company de Gournay of London on a limited edition fragrance launching this month.

A fan of de Gournay, Maria Christofilis, founder of the five-year-old, Seattle-based home fragrance marketer Anthousa, had 14-foot panels by the company in her home before approaching de Gournay of London about a year ago to partner on a fragrance.

“They create an ambiance and mood in a home. Anthousa as a fragrance company does that as well,” said Christofilis. “When I was creating the brand, I wanted to have a bit of the Old World and a bit of the new. De Gournay has a fresh approach to traditional painting.”

The limited edition orchid-colored decanter, priced at $114 for 495 ml. and $84 for 245 ml., comes in packaging adorned with a Jardinières and Citrus Trees pattern designed by de Gournay and executed by Chinese artisans. About 4,000 decanters will be distributed for spring at Neiman Marcus, Saks Fifth Avenue, Barneys New York and Takashimaya, and could ring up total retail sales volume of about $400,000, according to industry sources.

The de Gournay fragrance contains notes of Italian mandarin, Sicilian tangerine, Valencia orange, mountain fir, petitgrain, peppermint, lemon leaves, cedarwood, woodland moss and white musk. “The fragrance was inspired by the motif and the colors,” explained Christofilis, who added she intended it to be “just a great spring scent.”

Also for spring, Anthousa is bringing back Okeanos, a fragrance released for a limited run last year that’s a blend of sea moss, lime leaves, agave nectar, cactus water and green clover. It will be available in a 245-ml. size for $72 and a 100-ml. size for $40, and there will be a 5-oz. candle for $38.

In 2008, Christofilis said Anthousa’s business was mostly flat, but efforts were made to lay the groundwork for future development of the brand by making it more eco-friendly and boosting its presence in hotels.

Candles are paraben-free and use vegetable-based cotton wicks, rather than lead, and the fragrances are oil-based, not alcohol-based. At the Peninsula Beverly Hills hotel, Anthousa offers guests three fragrances — red currant, Aqua Verbena or cucumber and green grass — that can be placed in bathrooms at no charge.

“We definitely are here to stay,” said Christofilis. “We are just going to plug through this year and really pay attention to our business and do what we do best.”

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