By and  on April 22, 2011

MILAN — Giorgio Armani Parfums is diving back into the market with the introduction of Armani Code Sport, a new masculine fragrance and counterpart to Armani Code Homme and Armani Code Femme launched in 2004 and 2006, respectively.

Yet, forget notions of playing fields and locker rooms, as designer Giorgio Armani has bypassed the usual sporty clichés, drawing inspiration instead from a cinematic encounter and the seductive nature of athletic strength to position his latest scent.

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