The designer and his beauty licensee, L’Oréal, are currently introducing Onde, a trio of oriental fragrances for women meant to have a sensuous slant.
“With Onde, the idea is to play on sensuality and refinement,” said Jean-Pierre Charriton, general manager of Giorgio Armani Parfums, a division of L’Oréal, adding that each fragrance was inspired by a different geographic location — the Middle East, India and Japan.
The collection was conceived for a selective distribution circuit somewhere between those of Armani’s ultraexclusive Armani Privé line and more widely available fragrances such as Acqua di Giò and Armani Code.
“We’re already present in highly exclusive distribution with Privé, which are like haute couture fragrances,” said Charriton. “Onde is the next step.”
The scents’ price points reflect that positioning, at 80 euros, or $103 at current exchange, per 50-ml. spray bottle of eau de parfum and 100 euros, or $129, per 100-ml. version.
Designed by Armani, each flacon features its own faceted pattern and signature hue. They are also decorated with silk thread tassels. Onde Mystère, for example, incorporates influences from the Middle East. Its musky oriental juice, which was concocted by Maurice Roucel of Symrise, features notes of incense, amber, benzoin, Moroccan rose buds and vanilla absolute. Influenced by India, Onde Vertige’s floral oriental juice, created by Jacques Cavallier and Azniv Buzantian of Firmenich, comprises frangipani flower, black liquorice, patchouli, pittosporum and jasmine petals. A woody oriental, Onde Extase, which was composed by Bruno Jovanovic of International Flavors & Fragrances, meanwhile, is meant to recall Japan. It has notes of cedar, mimosa, Egyptian jasmine, narcissus absolute, pink pepper, Sicilian bergamot, musk and aesame absolute.
Promotional activity for the trio mostly will focus on points of sale, Charriton said. In some markets, an advertising campaign featuring model Jessica Stam and shot by Mert Alas and Marcus Piggott will run as single- or double-page spreads.
Charriton declined to discuss forecasts, however, industry sources believe the Onde troika could generate first-year retail sales in the region of $20 million.
A rollout in Europe kicked off last month. The scents are set to bow in the U.S. and Asia early next year.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye