By  on November 19, 2007

A trio of olfactory-driven entreprenuers is helping to bring back perfumery as an art form.

Thibaud Perrin is all smiles. He believes that, with his year-old fragrance project, Smiley, he’s on to something different. “I looked at the [various fragrance] launches every year, but there wasn’t one thing that was very striking,” he says. “Smiley is innovative in perfumery because most brands are fashion, jewelry or celebrity.”

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