A trio of olfactory-driven entreprenuers is helping to bring back perfumery as an art form.
THIBAUD PERRIN Thibaud Perrin is all smiles. He believes that, with his year-old fragrance project, Smiley, he’s on to something different. “I looked at the [various fragrance] launches every year, but there wasn’t one thing that was very striking,” he says. “Smiley is innovative in perfumery because most brands are fashion, jewelry or celebrity.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)