MILAN — A wave of artistic perfumery washed over the city recently, as the Esxence trade show set up shop at the Triennale Design Museum, the second edition of Unscent bowed at Excelsior and niche distributor Campomarzio 70 showcased its wares at a showroom in Via Dante.
The sixth edition of Esxence, held from March 20 to 23, saw its attendance rise to 5,937 visitors, a nearly 3 percent increase over 2013. Bond No. 9 president and founder Laurice Rahme was among them, presenting her new Hudson Yards and Shelter Island fragrances and scoping out new contacts in the Italian market, which she said was important for the brand. She noted Esxence was relevant as a fair with a “European feeling,” whereas the Tax Free World Association show in Cannes was more international.
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