MILAN —Atelier Cologne has opened its first Italian store in Milan on Tuesday. Located in the city’s arty Via Brera, the shop replicates the interior concept of the other 11 international freestanding doors of the brand, even without featuring the same signature blue entrance.Inside, the space is dominated by blue furniture, a central hickory table and wooden exhibitors, carrying not only the label’s 35 fragrances — divided in six collections — but also the range of scented soaps, shower gels, body lotions and candles for the home.[caption id="attachment_1202646727" align="aligncenter" width="1024"] Atelier Cologne store in Milan.[/caption]The brand’s signature customization service is also offered at the store, with the fragrances’ glass flacons available to personalization through colorful leather cases on which consumers’ initials or favorite quotes can be engraved.“We want to offer emotions and attention to details to whoever comes in this store,” said Atelier Cologne’s brand director in Italy Angela Scardapane. For this purpose, the sales team will be led by “a perfume artist,” to better convey the storytelling behind each scent and advise clients on the refined formulations and high-quality raw materials included in each bottle.[caption id="attachment_1202646737" align="aligncenter" width="683"] Atelier Cologne store in Milan.[/caption]This is the first time Atelier Cologne enters the Italian market directly. Prior to the opening, the brand’s products were available in selected perfumeries and 21 Sephora stores in the country, in addition to the retailer’s e-commerce.Founded in 2009 by Sylvie Ganter and Christophe Cervasel and acquired by L’Oréal in June 2016, Atelier Cologne is distributed in more than 900 doors globally.
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