Australian fine jeweler Stefano Canturi is launching his first fragrance, a signature women’s scent called Canturi Eau de Parfum, exclusively at Bergdorf Goodman next week.
The scent, which is described as an oriental, chypre, woody fragrance, is due to reach the store Monday. Simultaneous to the Bergdorf’s launch, the Canturi scent will be introduced at the Sydney-based jeweler’s two boutiques in the U.S., in Las Vegas and New York. Canturi has three other boutiques, which are located in Australia — in Sydney, Melbourne and Brisbane — and the scent will hit those stores at the end of the year.
“Design is all about creating a mood that evokes incredible energy and emotion,” Canturi, who is the founder and designer at his namesake firm, said in an interview. “Fragrance evokes emotions and moods, and I got that spark thinking of how to create a scent to transport me to that moment in time.”
Canturi Eau de Parfum, a collaboration between the jewelry designer and Drom perfumer Kevin Verspoor, features top notes of Calabrian bergamot, mandarin leaves and neroli. The heart of the scent includes rose damascene, night-blooming jasmine, Florentine iris, lily of the valley, white pepper and cardamom, while it dries down into notes of patchouli, red cedar, oakmoss, amber, musk and Tahitian vanilla.
When asked if he has plans to eventually widen the scent’s distribution after a three-month exclusive with Bergdorf’s, Canturi responded: “I’ll just take it one step at a time.”
Canturi, who opened his first boutique in the U.S., the Las Vegas location, three years ago — and opened the Manhattan store at 42 East 66th Street, near Madison Avenue, last July — is primarily eyeing the U.S. for future growth.
“I feel that [the scent] will create greater awareness [of Canturi] through Bergdorf’s customers,” he said.
The Canturi business now hovers between $15 million and $20 million in worldwide retail sales volume, according to market sources.
He makes a wide range of fine jewelry, including necklaces, pendants, earrings, brooches, rings and cuffs. The average piece goes for about $7,500, he said, adding that from an entry price point of $1,500, some pieces, such as a Cubism starburst neck piece, made with Australian black sapphires, range as high as $250,000. (Canturi’s designs are largely inspired by architecture, using highly geometric lines, and by the Cubist movement in art.)
Additionally, the jeweler is no stranger to the silver screen. Perhaps Canturi’s most notable creation for Hollywood was a 134-carat diamond necklace worn by Nicole Kidman’s character in the 2001 film “Moulin Rouge.” The piece, estimated to be valued at about $2 million at the time, is now in the hands of a private collector. Canturi designs also have appeared in the “Matrix” franchise and in “Superman Returns.” The brand will next be seen in “Sex and the City 2,” as well as two films starring Katie Holmes.
“That’s really how the Canturi brand was developed,” the jeweler said, “working one-on-one with the right people and word of mouth.”
After apprenticing at Cartier, Canturi, 43, founded his namesake jewelry collection in 1986. In 1993, he opened his first boutique in Sydney’s Castlereagh Street shopping area.
Industry sources estimate Canturi Eau de Parfum could exceed $1 million in first-year retail sales. It will be available in a 100-ml. size for $140 and a 50-ml. version for $95.
The bottle design replicates a circular, woven pattern from the Canturi collection. “It’s a negative of a baguette and carré-cut diamond pendant,” Canturi noted.
To promote the scent, there will be a “well-supported joint promotional campaign” with Bergdorf’s. Also, Canturi has cut an 80-second spot for the scent that will be played on the brand’s Web site. He hopes to have the spot, which was shot by Sydney-based Oasis Films, played in U.S. and Australian cinemas.
In the future, Canturi said, he would like to do a watch — “but not yet. I’m really focusing on jewels and the fragrance.”
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion