By  on April 2, 2010

Australian fine jeweler Stefano Canturi is launching his first fragrance, a signature women’s scent called Canturi Eau de Parfum, exclusively at Bergdorf Goodman next week.

The scent, which is described as an oriental, chypre, woody fragrance, is due to reach the store Monday. Simultaneous to the Bergdorf’s launch, the Canturi scent will be introduced at the Sydney-based jeweler’s two boutiques in the U.S., in Las Vegas and New York. Canturi has three other boutiques, which are located in Australia — in Sydney, Melbourne and Brisbane — and the scent will hit those stores at the end of the year.

“Design is all about creating a mood that evokes incredible energy and emotion,” Canturi, who is the founder and designer at his namesake firm, said in an interview. “Fragrance evokes emotions and moods, and I got that spark thinking of how to create a scent to transport me to that moment in time.”

Canturi Eau de Parfum, a collaboration between the jewelry designer and Drom perfumer Kevin Verspoor, features top notes of Calabrian bergamot, mandarin leaves and neroli. The heart of the scent includes rose damascene, night-blooming jasmine, Florentine iris, lily of the valley, white pepper and cardamom, while it dries down into notes of patchouli, red cedar, oakmoss, amber, musk and Tahitian vanilla.

When asked if he has plans to eventually widen the scent’s distribution after a three-month exclusive with Bergdorf’s, Canturi responded: “I’ll just take it one step at a time.”

Canturi, who opened his first boutique in the U.S., the Las Vegas location, three years ago — and opened the Manhattan store at 42 East 66th Street, near Madison Avenue, last July — is primarily eyeing the U.S. for future growth.

“I feel that [the scent] will create greater awareness [of Canturi] through Bergdorf’s customers,” he said.

The Canturi business now hovers between $15 million and $20 million in worldwide retail sales volume, according to market sources.

He makes a wide range of fine jewelry, including necklaces, pendants, earrings, brooches, rings and cuffs. The average piece goes for about $7,500, he said, adding that from an entry price point of $1,500, some pieces, such as a Cubism starburst neck piece, made with Australian black sapphires, range as high as $250,000. (Canturi’s designs are largely inspired by architecture, using highly geometric lines, and by the Cubist movement in art.)

Additionally, the jeweler is no stranger to the silver screen. Perhaps Canturi’s most notable creation for Hollywood was a 134-carat diamond necklace worn by Nicole Kidman’s character in the 2001 film “Moulin Rouge.” The piece, estimated to be valued at about $2 million at the time, is now in the hands of a private collector. Canturi designs also have appeared in the “Matrix” franchise and in “Superman Returns.” The brand will next be seen in “Sex and the City 2,” as well as two films starring Katie Holmes.

“That’s really how the Canturi brand was developed,” the jeweler said, “working one-on-one with the right people and word of mouth.”

After apprenticing at Cartier, Canturi, 43, founded his namesake jewelry collection in 1986. In 1993, he opened his first boutique in Sydney’s Castlereagh Street shopping area.

Industry sources estimate Canturi Eau de Parfum could exceed $1 million in first-year retail sales. It will be available in a 100-ml. size for $140 and a 50-ml. version for $95.

The bottle design replicates a circular, woven pattern from the Canturi collection. “It’s a negative of a baguette and carré-cut diamond pendant,” Canturi noted.

To promote the scent, there will be a “well-supported joint promotional campaign” with Bergdorf’s. Also, Canturi has cut an 80-second spot for the scent that will be played on the brand’s Web site. He hopes to have the spot, which was shot by Sydney-based Oasis Films, played in U.S. and Australian cinemas.

In the future, Canturi said, he would like to do a watch — “but not yet. I’m really focusing on jewels and the fragrance.”

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