By  on October 3, 2008

Avon Products Inc. is sporting a new kind of partnership, an alliance with the Ironman triathlon franchise. Avon will launch a men’s fragrance collection with American Ironman winner Matt Miller acting as the face. The company also has a new online initiative together with the Dr. Susan Love Research Foundation to help find a cure for breast cancer.

“Our global fragrance strategy is focused on ensuring we have exciting brands from all different price points so we look for alliances that offer women and men opportunities to have a piece of luxury or something that’s exciting and inspirational to them,” said Tracy Haffner, Avon’s vice president of global fragrance. “The diversity complemented by the sports equity is inspirational.”

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