By  on March 20, 2009

LONDON — Procter & Gamble Prestige Products is banking on a punk princess to reign supreme in perfumeries. The beauty giant’s debut scent with Canadian songstress Avril Lavigne will bow starting this summer.

Dubbed Black Star, the fragrance is meant to be an olfactive portrait of the singer and appeal to a core target of girls aged 11 to 19 years old.

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