By  on July 8, 2011

PARIS — Cartier’s new women’s fragrance Baiser Volé, due out within the next two weeks, is meant to become a pillar in the brand’s scent portfolio.

“The most important objective is for us to speak about the [Cartier house] — to speak about luxury” and savoir faire, said Coralie de Fontenay, managing director world fragrance at Parfums Cartier. She explained another goal with Baiser Volé (or Stolen Kiss, in English) is to have Cartier rank among the world’s top 25 fragrance brands.

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